Tuesday, 10 May 2011

Existing Radio Adverts / Newspaper tv ads


I like how this advert shows all different kinds of people reading the newspaper, it shows that it will appeal to everyone so will attract a very wide audience. It also tells you vital information such as whats included in the newspaper and its price. Overall i like this advert and think it does its job well.
Although this is a more visual ad so i cant get many ideas from it i still like the idea of the slogan at the end of the ad 'all this for 30p' this gives the price in a catchy way.

I like how this advert associates a chance of winning to make viewers want to buy the newspaper more this is a good idea to attract more readers who may buy it more often after reading it just once.


I like how this advert advertises a newspaper more like a phone, ipad, laptop or any other electrical item would be advertised. This is a playful idea which plays with the conventions of advertising. I would like to do something similar to this in my advert but maybe in the style of a film trailer or a tv show ad.


I couldnt really find any radio ads for newspapers so i decided to just research general radio adverts to get an idea of the type of voice, plots and sound effects they used. With this one i noticed the deep mans voice, this is fitting as its an advertisement for beer which is mainly related with men. It also has a slightly more cheesy plot and script than the tv ads.

The cheesy script and plot seems to be a regular feature in radio adverts as i have noticed it in all of the ads i have found. I will take this into account when creating my radio advert.

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