4. How did you use new media technologies in the construction and research planning and evaluation stages Creating the Advert - Fonts & Colour Schemes

As I had filmed on the Keighley & Worth Valley Railway, which is a Midland Railway branch line, I decided that for my advert all the fonts I should use should have railway links and should be or as close as to as possible be MIDLAND RED. In addition the font I used for the header text was Gill Sans as a version of Gill Sans was used on British Railway signs, so I'm keeping with the railway theme as well as keeping my target audience in mind. For the tagline "Steaming Onto Screens" I decided that Gill Sans while in keeping with the railway theme it wasn't eye cathcing to the casual reader. With this in mind I scoured the internet for a railway related font and found an online font called "Midland Rail Shadow" with the name in mind I chose the font and with photoshop was able to change the colour to Midland Red to match the rest of the colour scheme