Advert Research

We researched newspaper adverts, in terms of the way they are set out. We found that they are often quite simplistic, however the allocated space is almost always fully used. This is due to the fact that advert space is bought, and the larger the area the more expensive. We tried to follow usual conventions of adverts, in terms of utilising space, and using limited colours, as it is important to recognise the fact that it is a newspaper where colour printing is often limited, and obviously more expensive.
Below are some examples of the adverts we looked at: