After scanning it, I opened up the image in Adobe Photoshop and used the magic wand tool to select the dark area created by me with the marker pen.

I then used layer tools to bevel the writing to give it the 3d blood like texture and I also dropped a slight shadow just to emphasise the edges a bit.

I then removed the background and saved the image as a png. file so that I could then import it into the poster and the magazine cover quite easily when I need to. The image below is the finished version of the logo when on a blank white background.
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