The first way that we did this was to place 'WIRED' on our magazine cover and our poster, as well as the trailer. This is illustrated below:
Another thing that we did was make sure the correct date was placed on both the video and the trailer. As seen below:
We alos came up with a slogan, this is a key part of advertising anything from a TV show, to a food product. We felt that our slogan was stong, snappy and memorable. The use of our slogan on our poster is shown below:

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